A SOLUTION SALES FOCUS

The High-End Computing Division of this Fortune 50 company needed to increase sales force participation in selling high-end complex solutions. The challenge was to get buy-in to adopt new selling behaviors in order to achieve aggressive sales targets.

To be successful, sales people needed to change their emphasis from pushing products in volume to developing an in-depth understanding of the customer’s strategic business objectives and mission critical activities.

CompeteNet developed a two-day program designed to support solution-selling efforts with emphasis on the following skills:

Developing trust and credibility when positioning
yourself as a solution salesperson

Designing questioning strategies to sell solutions with
greater ease and effectiveness

Overcoming the stereotype of being a product/technology company
rather than a solutions company

Executing high-level sales strategies

Participants left the workshop with a better understanding of how to develop and deliver business solution-oriented value propositions. They were equipped with skills and processes to deal with obstacles that surface during the sales cycle. They were also better prepared to recognize and take advantage of opportunities. Sales activity levels increased by as much as 15%, more individuals were involved in the sales process, and there was an increase in leveraged sales activities.

 
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