THE PREEMPTIVE STRIKE

The IT consolidation group of a Fortune 50 company wanted to implement
its new IT consolidation strategy in a consistent and effective manner. They determined that new skills and confidence were necessary to meet sales objectives for the program.

The IT consolidation market involves highly complex and competitive sales situations. To increase the aggressiveness of the sales force, the company wanted to provide tools that would support efforts to defeat competitive
strategies; develop a framework for moving to a more proactive, controlled
sales approach; and support the establishment of greater differentiation throughout the sales process.

CompeteNet partnered with the company’s sales organization to create and implement a one-day “Trapping” program to help its sales reps:

Proactively upset, neutralize, and eliminate competitive obstacles presented by the competition’s strategies

Bring a new game of hardball to the competition

Aggressively control outcomes of complex sales situations

Create hard-hitting courses of action based on
business-oriented customer interaction

Proactively compete or eliminate competition rather than
reactively responding to sales opportunities

Build maximum confidence to utilize new skills and strategies

Take new business from the competition in a more
efficient and effective manner

Participants left the workshop with a model for aggressively beating the competition and the knowledge to effectively position themselves as solution-oriented sales people. They created a preemptive strategy to more aggressively target the competition and developed the skills/behaviors required to achieve their solution selling objectives.

 
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