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PRACTICE MAKES PERMANENT
A Fortune 50 technology company expressed a critical need to dramatically increase the solution sales effectiveness and competitive advantage of its direct and indirect sales teams in the SMB (small and medium-sized business) and enterprise markets. To accomplish this, the company’s sales teams required more than just a first-level product understanding. More critically, they needed a focus on Level-2 and Level-3 sales expertise to bridge the gap between technical product sales and an effective competitive enterprise solution selling strategy.
The need for sales personnel to demonstrate their effectiveness in a classroom setting was deemed an absolute requirement to ensure confidence in execution with key strategic customers. CompeteNet was identified as providing the most complete offering to address this critical requirement.
CompeteNet partnered with the worldwide sales organization to design a highly interactive and participative program that utilized a solutions-focused blended learning approach. This included pre-program Webinars, customer discovery, knowledge building processes, interactive customer engagement, proposal development, and presentation sessions – all of which were intended to
maximize the “how to” around best practices and underline the customer-centric selling process. Additionally, various rich media delivery methods, in conjunction with face-to-face engagement, enhanced the overall sales experience. This is critical for achieving significant behavioral change in the sales force.
The program prepared the sales team with:
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A differentiated base of knowledge critical for recognizing
new customer opportunities
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The ability to position and sell holistically
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The knowledge, confidence, and willingness to overcome
roadblocks and keep the competition on the defense
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The tools to maximize business results and market share
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The experience and confidence that comes from practicing selling
skills in very realistic simulated selling situations
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Take an interactive tour to better understand how simulation learning can help you achieve your goals. |
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Get information on CompeteNet events, news, and industry conferences around the world. |
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Read the latest releases and press announcements about CompeteNet |
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Want to find out more about CompeteNet solutions & offerings? Click above to contact a CompeteNet sales representative or request a demo to view our products & offerings for yourself |
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