LEARNING TO LINK SOLUTIONS TO
THE CUSTOMER’S BUSINESS NEED


This Fortune 50 company was facing flat top-line revenues, eroding margins, and declining market share. We worked with the global sales organization to develop and deploy a global sales simulation program to address the following issues:


Transitioning the sales force from selling “big iron” to solutions
that address customer business problems

Retooling the sales force and key channel partners to get out
of their “comfort zone” within IT, in order to sell high and wide
to “C”-level executives

Enabling the sales force to communicate in the customer’s business language at the executive level to solve business problems

Understanding how to consistently link their value proposition
and infrastructure solutions to business issues to become a
trusted advisor to key customers

Learning how to work more effectively in teams in a seamless fashion, both in pre-sale and post-sale environments

Using simulation methodology, developing a means to deploy future infrastructure solutions and business applications in key vertical markets to field/channel partners in a timely and cost-effective manner

Leapfrogging the competition by having access to knowledge delivered on a just-in-time basis and customized to meet unique selling situations that occur in different parts of the world

 

 
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