BUILDING BUY-IN TO DRIVE SALES PRODUCTIVITY

A large channel-focused organization had sales force challenges based
on changes in market conditions and competitive strategies/actions. Their
goals included:

Transition sales force from a product to a solution orientation

Move sales emphasis from a “farmer” orientation to a “hunter” orientation to impact new business opportunities

Sell specific IT consolidation solutions to identified
high-potential vertical markets

Develop high-level sales skills to interact in a business orientation
with “C”-level executives in complex sales situations

Improve the sales organization’s ability to execute
more effectively than the competition

Assist the sales organization in leveraging resources
and improving team selling efficiency


CompeteNet partnered with the sales organization to create a custom SimSell™ program designed to impact the ability, willingness, and confidence needed to transition to a solution sales process. The program focused on how to implement new skills and behaviors faster and more consistently across the organization, and how to consistently move quicker than the competition.

Response to the entire process exceeded expectations. There was an 85% involvement in all pre-work, Webinars, and distance learning activities leading up to the final workshop - a marked improvement from prior sales training efforts. The instructor-led workshop generated intensive excitement, involvement, and motivation. Skills and behaviors required to meet objectives were presented, discussed, and practiced in order to impact execution effectiveness.

Sales management observed changes in sales behavior almost immediately after the workshop. Sales activities needed to conduct solution selling were quickly initiated across all sales teams.

 
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