CompeteNet's Sales Mastery System™ reflects the real world experiences, challenges, and frustrations experienced by CompeteNet's executive team. Their careers in sales, marketing, and software development led to the vision and philosophy behind CompeteNet's SimSell™, BattleTables, and sales methodologies. Through SimSell, BattleTables™, and the CompeteNet Sales Mastery System, CompeteNet is able to provide the right knowledge at the right time in the right format for the user. SimSell and BattleTables provide the ability to harness technology to teach soft skills and build sales mastery.

Throughout his career at Sperry/Unisys, Sun Microsystems, and Apple Computer, CompeteNet CEO Bentley Radcliff saw how difficult it was for sales reps to get the information needed to be successful in selling situations. Deals were lost because sales reps could not effectively position themselves against the competition. He realized that if sales reps had the right knowledge about their customers and their customers' businesses, they would become trusted partners and valuable information resources. This realization was the foundation of CompeteNet's Knowledge Advantage Selling (KAS) methodology, a key aspect of the CompeteNet Sales Mastery System.

As Vice President of Sales for Dataquest, CompeteNet COO Craig Willison realized the generic services and broad-based white papers and studies typically generated for syndicated research projects were not appropriate for sales audiences. Because sales people are always on the run, they need information presented in an easily accessible, highly usable manner. Furthermore, he realized that while high-level, overview information might be sufficient at the start of a sales opportunity; more specific, targeted information was needed as the sales cycle matured. This inherent need stemmed the prototype for the first BattleTable, a Web-based competitive intelligence tool that provides situation-specific information directly to sales forces engaged in the field.

Having too much information creates the same productivity issues as having none at all – a lot of time is wasted accomplishing nothing. CompeteNet developed a vision of how information should be shared based on his multi-dimensional background in technology manufacturing, software development, psychology, network design, marketing, and sales. At the time, current models of information technology design, while elegant, did not meet the needs of non-technical users for the effective and efficient gathering of information in an individual's relevant context. For example, a user in the UK had no need for information about US-based promotions and vice versa. Not only was this a problem for the individual users of the system, but it also impacted business providers and subscribers. A product that meets users’ needs should also represent a strong ROI for the business subscriber and the software provider. As a result, it must be designed for scalability, manufacturability, and supportability. This vision became the technological platform that runs CompeteNet’s software products. Called ViewPoint Technology, it enables CompeteNet to contextually disseminate information in a timely and efficient manner.

Veteran Hollywood producer Ray Belcher was convinced training experiences could be transformed using video simulation in a case study / Q&A format that was both cost-effective and maintained high video quality. This experiential learning program could then take advantage of the full interactivity and wide deployment capabilities available through the Web to provide a powerful learning platform. The result was SimSell. At the core of the CompeteNet philosophy, SimSell helps companies become better competitors and brings to life the foundation of the CompeteNet Sales Mastery System. The result is an evolution in simulation that is realistic and relevant, while still cost effective.

CompeteNet solutions are targeted to companies with direct and channel sales forces in highly competitive industries involving complex sales. Industries well suited to CompeteNet products include healthcare, financial services, IT, and telecommunications. The CompeteNet executive team continues to apply their experience and expertise to the challenge of how to make companies better competitors. CompeteNet's efforts are focused on taking sales mastery to the next level. By working within your established infrastructure, CompeteNet custom-built solutions can seamlessly integrate with your current Learning Management System (LMS), providing clear ROI by enhancing your ongoing efforts. For those companies without an existing LMS, CompeteNet can provide even further RISE (Return on Investment in Sales Education) by implementing a new comprehensive solution through the Sales Mastery System to bring a fresh approach to sales education and support investments.