COMPETENET BECOMES INDUSTRY PARTNER
WITH THE SOCIETY OF PHARMACEUTICAL AND BIOTECH TRAINERS

ATLANTA, GA – November 22, 2004 - CompeteNet, a leading provider of customized sales performance enhancement solutions, has joined the prestigious Society of Pharmaceutical and BioTech Trainers (SPBT) as an industry partner. Established in 1971, SPBT is committed to providing world-class education and resources to the pharmaceutical and biotechnology training community and its members worldwide.

CompeteNet’s high-quality, realistic simulation training solutions combined with real-time, competitive intelligence tools can easily and effectively impact sales behavior and drive improved results for pharmaceutical and biotech firms that have large and diverse sales forces operating in complex sales situations and a highly competitive marketplace.

Because CompeteNet uses experiential learning through real-life simulations, pharmaceutical and biotech trainers are able to work with their sales reps to develop and demonstrate skills in not only the cognitive functions necessary for success (understanding and talking about clinical data, understanding business situations, generating appropriate business proposals, etc.), but also the emotional functions needed for successful selling (accurately reading others' emotions and attitudes, responding appropriately and becoming persuasive, active listening, etc.). Sales reps learn how to navigate the complexities of the multiple selling scenarios and audiences that are important to the success of their company (managed care, office-based physicians, nursing, pharmacy, administrators, etc.).

"We're excited about joining SPBT as an industry partner. Our solutions have had a significant impact in addressing the challenges trainers face with improving their sales force behavior and ROI. SPBT members will experience how compelling, easy-to-implement, and customized our solutions can be, enabling them to compete more effectively and ultimately win more often," said Bentley Radcliff, CEO and Founder of CompeteNet.

About CompeteNet

Founded in 1996, CompeteNet ( www.competenet.com) is a leading provider of customized sales productivity enhancement solutions that combine high-quality, realistic simulation training and real-time, comprehensive competitive intelligence tools. The company integrates simulation technology with extensive sales expertise to help customers increase revenue through more effective education and better utilization of their direct and channel sales forces. CompeteNet programs are designed to impact sales behavior through experiential learning environments that improve Return on Investment in Sales Education (RISE). Solutions are customized for each customer’s situation, combining industry expertise, sales performance experience, and leading edge technology.