ARROW ELECTRONICS
HELPS VARs
MAXIMIZE HP STORAGE
AND
SERVER SALES
COMPETENET HELPS ARROW HOSTS 'COMPETITIVE EDGE' SEMINAR SERIES
ENGLEWOOD, CO - (BUSINESS WIRE) - July 11, 2005 - The SBM Division of
Arrow Electronics Inc. (NYSE: ARW), one of the largest value-added distributors of HP enterprise products and integrated services, is hosting a four-city seminar
series this month called "The Competitive Edge." The series, which focuses on HP StorageWorks and the HP Business Critical Server (BCS) family, will outline the competitive landscape for Arrow's VAR partners and provide hands-on sales instruction aimed at winning deals over the competition.
The dates and locations of the seminars are:
- July 13, Chicago Marriott -- Magnificent Mile, Chicago
- July 14, Westin Times Square, New York City
- July 27, Westin Park Central, Dallas
- July 28, Balboa Bay Club, Newport Beach, California
To maximize the effectiveness of the training, Arrow has partnered with two
industry experts -- Bentley Radcliff, CEO, CompeteNet; and Tom Baylark,
president, TnP Consulting -- who will educate attendees on market trends,
how the competition goes to market and effective selling models. Radcliff will
focus on HP server solutions while Baylark will speak specifically to how to effectively sell HP storage solutions.
Specific topics covered in each full-day seminar include:
- Delivering and executing on your value proposition
- Understanding the business landscape
- How to take business from the competition
- Interpreting political and emotional drivers
- Level selling
- Pre-emptive selling
- Vendor profiling
- How to use HP's competitive resources to close business
In addition to the seminar content, attending VARs will be eligible to receive exclusive offers from Arrow including competitive attack marketing programs,
access to and funding for, competitive event speakers and competitive
displacement incentives.
"The Competitive Edge seminar series is consistent with Arrow's commitment to investing in education for our partners," said Michael Haley, vice president, SBM Division. "We demonstrated this commitment earlier this year with PowerTrack, our five-day HP training event, and now again with The Competitive Edge. In the coming months, we plan to not only expand the Competitive Edge series but also continue investing in other training opportunities that will translate into incremental revenue for our business partners."
About the North American Computer
Product
groups of Arrow Electronics
The North American Computer Products group of Arrow Electronics, Inc. (NYSE: ARW) is a leading distributor of enterprise and embedded computing systems to resellers and OEM customers in North America. Based in Englewood, CO, the group is comprised of four divisions that make up Enterprise Computing Solutions (Support Net, SBM, MOCA, Enterprise Storage Solutions) and OEM Computing Solutions, which serves complex and industrial OEM customers. Visit us at www.arrownacp.com. Arrow Electronics is one of the world's largest distributors of electronic components and computer products and a leading provider of services to the electronics industry.
About CompeteNet
Founded in 1996, CompeteNet (www.competenet.com) is a leading provider of customized sales productivity enhancement solutions that combine simulation training and competitive intelligence tools. By integrating simulation technology with sales expertise, CompeteNet helps increase revenue through more effective education and utilization of direct and channel sales forces. CompeteNet programs impact sales behavior through experiential learning environments, improving Return on Investment in Sales Education (RISE). Solutions are customized for each customer's situation, combining industry expertise, sales performance experience, and leading edge technology.
Contacts
Arrow Electronics
Ann Shiveley, 303.824.3762
Ashiveley@arrow.com
Ashively@arrow.com
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